Creating today the
city of tomorrow
There is a shortage of housing in Germany! The areas most affected by this shortage are those which draw the greatest number of newcomers: the country‘s metropolitan areas and conurbations, which at the same time are the areas with a sound economy and ready capital. So, why is too little housing being built? The reason for this is a failure on the part of the government to create the necessary conditions. Ever more constraints, on the one hand, and demand for fast and cheap construction, on the other hand, are mutually exclusive factors. One number says it all: 40 percent of the costs incurred in connection with the construction of new builds are due to specifications imposed by the federal government, the federal states and local authorities!
And it is not enough to simply make existing building structures available. Some fundamental issues are in need of resolution. How should we use the finite space available in these locations? How should we respond to demographic change? Or – how should we manage energy consumption sensibly? In short, it is concepts for the provision of housing in the cities of tomorrow which drive us forward today. We are in the process of developing and realising these concepts, to which end Deutsche Wohnen also works closely with academics, administrators, architects and industry. In the past three years, we have invested approximately € 780 million in our existing holdings. New residential units will be built in the Greater Berlin region, Frankfurt / Main, Leipzig and Dresden in the following years.
Our economic success is contingent upon our having
satisfied tenants who are happy to live in our properties.
Our goal is to provide them with modern residential
units offering high standards and backed up by
good service. Our employees work to achieve this
every day. However, sometimes things still do not go
exactly as we would wish, and we strive to learn from
these experiences so as to be able to better
such situations in the future. Our efforts in this regard
are very much appreciated by our tenants, most of
whom feel comfortable in their home environment, as
is evidenced by the results of our first tenant survey.
Such positive feedback motivates us to continue along
our chosen path while constantly making improvements
where we can.
However, we also feel called upon to rise to a number
of new challenges, particularly those presented by
the younger generation, with its desire to experience
“intelligent” housing, or so-called smart homes. Our
digital flat-share represents a practical experiment in
this regard: Students in Kreuzberg are experiencing
tomorrow‘s way of living in the here-and-now and
in the process evaluating the smart home solutions
which are available on the market. In addition to
setting up this “living lab”, we have also developed a
smart home solution of our very own this past year,
which will be installed in an initial 3,000 residential
units this coming year with a view to lowering the
energy consumption of those properties. On the other
hand, an ageing population means greater demand
in another market – namely housing for the elderly –
and we are expanding the range of services we offer
in this area accordingly.
In all of our endeavours, we are fortunate to have the
support of employees who are committed to doing
their very best in carrying out work that they are
about here at Deutsche Wohnen. They
are not only crucial to our economic success – they
are also a reflection of our society as a whole. At
Deutsche Wohnen, individuals with long-standing
experience in the housing sector work side-by-side
with enthusiastic newcomers just starting out along
their career path.
I hope you find this issue a stimulating read!
Chief Executive Officer of Deutsche Wohnen SE