As a large private enterprise in the housing industry, many different interests converge upon us. Our clients, shareholders and employees – as well as academics, policymakers, authorities and the general public – rightly monitor how we fulfil our responsibility. The different – and at times contradictory – demands and views on our sustainability activities continue to pose a challenge for us.
Above all, they are interested in our far‑reaching investments in modern residential holdings and high standards of ecological technology. At the same time, we are also facing demands for stable rents and affordable new buildings. Another ongoing task is resolving the conflict between the aims of climate protection and creating affordable housing. We want to reconcile these expectations and requirements – without losing sight of quality, financial viability, and our social and ecological responsibility.
However, our stakeholders are not the only ones who place expectations on us – we do that ourselves as well. There are fundamental questions to which we hope to find answers: how can we make responsible use of the finite space in German conurbations? How will we tackle demographic change? How can we use resources intelligently? In short, we are driven today by housing concepts for the cities of tomorrow.