Deutsche Wohnen – our sustainability mission statement
As a large private enterprise in the housing industry, many different interests converge upon us. Our clients, shareholders and employees – as well as academics, policymakers, authorities and the general public – rightly monitor how we fulfil our responsibility.
Above all, they are interested in our far-reaching investments in modern residential holdings and high standards of ecological technology. At the same time, we are also facing demands for stable rents and affordable new buildings. We want to reconcile these expectations and challenges – without losing sight of quality, financial viability, and our social and ecological responsibility.
However, our stakeholders are not the only ones who place expectations on us – we do that ourselves as well. There are fundamental questions to which we hope to find answers: how can we make responsible use of the finite space in German conurbations? How will we tackle demographic change? How can we use energy intelligently? In short, we are driven today by housing concepts for the cities of tomorrow.
Of responsible corporate management
To succeed longterm, businesses must accept their corporate responsibility. Of this we are convinced. At the same time, we also want to take central societal challenges into account. These include advancing urbanisation, the severe shortage of housing, climate change, the digitisation of our personal and professional lives, and demographic change with the associated shift in residential requirements. These complex challenges require new concepts regarding both the way in which people live together and mobility.
Our commitment to sustainability goes beyond our company’s direct actions and decisions as well. We make the same demands of our suppliers as we do of ourselves. Important parameters in this regard are our sustainability criteria and regionality. Furthermore, we ensure that natural resources are conserved and drawn from renewable sources whenever possible. This disposition is supplemented by maxims which go without saying but we would nevertheless like to mention. Firstly, we are a fair, reliable partner for our stakeholders. Secondly, we are uncompromising in our compliance with legislation and regulations and use ethical benchmarks to measure our actions.
Of customer satisfaction and sustainable construction
Customer satisfaction safeguards our economic success. With this in mind, we constantly work to make sure that our clients are happy and view us as a partner who provides cross-generational housing which enables a good, attractive standard of living. We offer more than just converted living space: our aim is to provide quality of life with our extremely comfortable properties and our range of services. To achieve this, we invest in both energy-efficient fittings featuring modern technology and innovative housing concepts of tomorrow. Our proprietary smart home solutions play a key role in this.
Living accommodation is of vital importance – there is no doubt about that. However, the shortage of affordable housing in metropolitan areas and conurbations is making it much harder to meet this fundamental need. That is why we are doing what needs to be done: building new, modern apartments which provide attractive living conditions. Our new construction projects are oriented on widely recognised sustainability certification schemes which apply to the entire life cycle of a property.
Of responsibility for the environment and the climate
For us, climate change is a fact which is beyond debate. We use our knowledge, experience and energy to develop and realise solutions that help to achieve the targets set by policymakers. The building sector accounts for approximately 40% of energy consumption and around 30% of national carbon dioxide emissions. It is to be “decarbonised” by 2050. With around 20 million rented units, the housing industry plays a key role in Germany’s climate policy.
So what are we doing to achieve this goal? We are actively reducing the environmental impact of our existing buildings by making lasting investments in energy-efficient refurbishment. Furthermore, we are reburbishing our technical systems with a view to making energy management at our properties more and more efficient. And this is proving to be a success – the energy footprint of almost 60% of our residential units is already better than the average consumption of residential buildings in Germany. In short, we are on the right track when it comes to reducing CO2 and protecting the climate.
Of responsibility for our employees
Digitisation is not just revolutionising products and fields of business: it is also revolutionising the labour market and individual workstations. Here, too, we are working today on ideas and solutions for tomorrow. This is not a merely selfless undertaking: we want and need to be viewed as an attractive, modern employer by our staff in order to counteract demographic change and the shortage of skilled employees. That is why we want to offer our staff flexible working hours, modern workplaces, attractive benefits and forward-looking development. We focus on tailored, digitally assisted learning and on intergenerational, knowledge-preserving cooperation and leadership. We trust in our corporate culture, which is founded on appreciation, diversity, openness and a high quality approach.
Of responsibility towards society
Our mission extends far beyond the provision of apartments. We see our role as creating homes and vibrant districts which offer people attractive living conditions, whether they are young, old, single or part of a family. The preservation of historic buildings and construction culture are also important social issues for us. Our portfolio includes a number of historic buildings listed as UNESCO World Heritage sites. This enables us to link our social and societal commitment closely with our core line of business. Furthermore, we support social causes by means of our wide-ranging involvement in cultural, artistic and sporting projects and initiatives.