The digital showroom is unveiled
An apartment is a product, and a very special one. An apartment is a long-term commitment, everything has to fit, you want to feel comfortable. At Deutsche Wohnen the comfortable feeling starts even while you choose the apartment: at the Group’s new showroom in Prenzlauer Berg, Berlin.
“The showroom is not a means of letting properties; it is part of our service for our customers”, explains Lola Graw, Head of the Sales Marketing team at Deutsche Wohnen. “At the moment the customer journey, i.e. the steps necessary for customers to get their apartment, is interrupted too often.” The journey takes a new customer from the Deutsche Wohnen website to the Service Point, from there to the apartment and then back to the Service Point, to choose the new tiles for the bathroom, for example. The showroom reduces the number of stages. All
the questions about the tenancy agreement can be answered and the new apartment can be visualised and fitted virtually – from the parquet flooring to the tiles in the bathroom. “This offer is also available to our existing customers when they get new kitchen floors or bathrooms in the course of refurbishment work”, adds Graw.
But in addition to the virtual viewing, the showroom provides real samples of tiles and flooring, so that customers can get a feel for the material. The showroom also presents and demonstrates MiA, the proprietary smart-home solution from Deutsche Wohnen, and the KIWI digital key system.